About us
The CHOICE story
Established over 60 years ago, CHOICE has a long history of making a difference for Australian consumers that continues today.
The history of CHOICE
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Our history
Find out how our unique organisation began. -
Who was Ruby Hutchison?
Find out about our founder, a single mum with seven children. -
The CHOICE building
Based in Sydney's inner-west, our proudly green office features NATA-accredited testing facilities, and a building mural by local artist David Cragg.
CHOICE values and advocacy work
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Our social impact
How we are reaching out and helping in our communities. -
Our Reconciliation Action Plan
We are growing and deepenening our connections with Aboriginal and Torres Strait Islander peoples. -
Our environmental impact
We are proudly carbon neutral and continue working on our sustainability.
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Our diversity and inclusion policy
We want our staff to be more representative of all Australian consumers.
Our organisation
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Values define our organisation
Values guide what we care about, what we will and won't do, how we treat each other and what we want to be known for:
• We are fearless in finding TRUTH
• We all work together to HELP
• We drive positive change and IMPACT
These values are unique to CHOICE: you won't find them anywhere else. They were developed collaboratively with staff, and backed by research to align with what matters most to consumers. Read more about how CHOICE is run.
